Knorr Soup Essay

Can soups be a healthy snack in Bangladesh Can soups be a healthy snack in Bangladesh? With the winter season coming up Brand Managers at Unilever want to further strengthen Knorr in Bangladesh. But the most important question that remains for them is how they make top end unhealthy evening snackers consume soup instead of the shingara, samosas and burgers of the world. It has been 9 months since Unilever launched Knorr Soups and entered into the savory category. Given the size of the soup industry in Bangladesh, Unilever has placed a lot of emphasis on Chicken Mushroom and Chicken Ginger and the vegetarian variant Tomato. Each pack contains enough soup to serve two people. Knorr was launched with the most important proposition – the establishing the Knorr brand in the minds of consumers and pave a way for the entry of other product extensions in the future. Soup was launched at a time when a market, although small, was growing consumers at a were rapid pace, where the experience of real ingredients in its soups. Knorr soups contain real bits of chicken and vegetables that could be both visibly seen as well as tasted during experiencing goodness of soup at their homes and including it as a part of a more regular diet. Knorr also believes in doing business sustainably, by reducing impact on the environment and focuses on providing exciting products which are environmentally friendly. running of the business, also head their respective functions. The Company has management strength of 200+ across different levels and another 600+ are employed (NMS). as non-management operations staff in Unilever Bangladesh provide employment to over 10,000 people directly and through its dedicated suppliers, distributors and service providers. Moving ahead Bangladesh is considered one of the next Knorr – The brand Knorr brand was founded in 1838 by Carl Heinrich Theodor Knorr and has its roots in Heilbronn, Germany. Knorr along with other brands was acquired by Unilever in the year 2000, when the company acquired Best Foods. With annual sales 11 countries that hold immense potential by Unilever standards, clocking consistent GDP growth of 5-6% over the past 5 years and with a huge population base of 160 million, it makes it an attractive market for FMCG players like Unilever. Unilever has a strong growth vision going ahead, and diversifying into new product categories as a part of its growth strategy. Internationally, the In developing & emerging markets like Bangladesh, foods are seen to be the way forward to deliver growth and tap into a highly potential market food category plays a very important role in the Unilever business portfolio. In many countries, Foods provide a higher contribution to business comparison to HPC. In developing & emerging markets like Bangladesh, foods are seen to be the way forward to deliver growth and tap into a highly potential market. Knorr is one of the brands that Unilever Bangladesh wants to use to strengthen its footprint in the foods industry in Bangladesh. Unilever Bangladesh outlets that sold Maggi soup. Going forward the sales team plan to continue providing Knorr soup to match those outlets where Maggi soup is currently available, but care has to be taken since with food items, the expiry sensitivity is always an issue when placing in shops. believes that as the food category grows it will deliver the growth required to achieve the organization’s ambition. The success of Knorr Soup in Bangladesh, therefore, is directly linked to the success of the category and the brand. The challenge with consumers Soup in Bangladesh has always been seen as a healthy meal for kids, elderly people and something nutritious for people who are ill.

Odeon Cinema Pestle Analysis

The benefit of a PESTLE analysis is that it allows you to complete a basic audit on an organisations position in relation to the macro environment It can then go to influence a number of business decisions within the organisation . I would also use this tool to complete the strength and weaknesses of a SWOT analysis which I believe sits well alongside this tool. I believe the PESTLE framework is a good way to highlight the potential threats to a business yet my concern is that the data collated could be only one side of a coin.For PESTLE analysis to be balanced it may need a ‘group’ to complete independent reports and then share them together to get a more accurate assessment. I also read up a phrase which I really liked which suggests that the collecting of too much information may make it difficult to see the wood from the trees â€Å"PARALYSIS by ANALYSIS† PESTLE ANALYSIS ODEON & UIC CINEMA Odeon & UIC Cinema operate in UK and major European countries 236 cinem a and 2179 screens as of December 2012 The PESTLE Analysis below is mainly for the UK arm of the business Political Government review of Film Policy was release Jan 2012 is positive news for the film industry, * Plans to bring film education to all schools and raise interest in the cinema world Economic * Interests rates remain low which should allow for investment in development of new projects * Revenue growth held back due to lower advertising revenues Social cultural * A trip to the cinema is still an affordable form of entertainment. * It caters for all ages and offers varied genre Average age range of highest % of cinema goers is the 24-34 year age * Many of the new developments in the Odeon experience surround the introduction of better food and drink offering collaborating with Costa Coffee, Croma gourmet pizza bar †¦ Technological * Innovation in film quality and special effects is keeping the cinema experience current * Social media utilised for marketing is a growth area * 3-D screens and digital rolled out and completed in uk * 16 I-MAX theatres introduced to UK territory Online purchasing of tickets reducing queue times and booking queries Legal * Government giving strong commitment to deal with piracy and illegal exploitation of intellectual property, * UK Film Tax Relief remains unchanged Ethical and ecological * In the UK Odeon Cinema have backed to key government initiatives , Responsible Drinking and the Health Responsibility pledge * Policies in place to reduce energy, water and waste materials are in place throughout all the territories.

Prepared Reading on “The House of The Spirits” Essay

She is the main protagonist of the novel, Estaban Trueba’s wife, Blanca, and the twin’s (Nicolas and Jaime) mother. She has the gift of foresight, as she is able to foresee the future, although she cannot change it. Another supernatural gift that she has is the power to speak with spirits. She is the character that binds the intertwined families together. She has a tendency to resemble that of a mute after encountering domestic problems with her husband Esteban, but her love for her family prevents her from leaving the house of Esteban. Clara’s character is static. She remains the same, calm, woman all throughout the novel—from the beginning right up to the end. Esteban Esteban is the head of Clara’s family because he is the husband of Clara. He is also the father of a number of illegitimate children at the Tres Marias because of his insatiable appetite for sexual pleasure. He co-narrates the novel along with his granddaughter Alba. He is from a class lower than that of Clara’s family, but through persistence and hard work at the mines in Tres Marias, he was able to make a fortune, thanks mostly to the efforts of the peasants at the mines whom Esteban maltreats, especially the women—as he was able to rape almost every young peasant girl in Treas Marias. Despite obsessively loving Clara, his violence has caused conflicts within the family. Alba, his granddaughter, is the only person apart from the prostitute Transito, whom he was able to get really close with. Blanca Blanca is the daughter and first born of Clara and Esteban and the mother of Alba. She is the lover of Pedro Tercero; her love for him is what describes Blanca best, despite her and Pedro Tercero not being officially together. She was once married to Jean de Satigny, a French man who was arguably more interested in gaining power in marriage than marrying out of love, but she divorced him because of his disturbing sexual practices. Pedro Tercero Pedro Tercero is Blanca’s faithful lover all throughout the novel, even if they are separated most of the time. He was a revolutionary; when the Socialist government came into power he opted to join them. Ironically, he saved Esteban’s life despite the latter hating him so much because of his relationship with Blanca. Conflict / Plot Summary The conflict of the novel is divided within the three generations of the women in the Trueba family. The main conflicts are: Clara’s conflict with her husband Esteban, Blanca’s conflict with her love for Pedro Tercero, and Alba’s conflict at the hands of Esteban Garcia. Additional conflicts which are present all throughout the novel are the conflicts of Esteban Truebo and the sociological conflicts between the socialists and the conservative parties. Esteban was not an inherently rich man. Though he was definitely a class above the peasants that he treats badly, he was far from being as rich as the del Valle (Clara’s family). Despite being significantly poorer than the del Valles, he was able to persuade the family into agreeing for their daughter to be married to him. He was supposed to marry Rosa at first, the sister of Clara, but while he was away trying to earn a fortune at the mines, she died before they were able to be wed. Wanting to fulfill his promise to his mother who just died, Esteban looked for a wife again, and he opted not too look far, thus marrying Clara. With his fortune established and his promise to his mother fulfilled, Esteban was still far from resolving all his conflicts because more would come after his wedding. After the wedding of Esteban and Clara, Ferula, Esteban’s sister, moves in with them. Clara and Ferula became really close friends, so close that Esteban was suspiciously jealous of her affections for his wife. One day, Esteban came home ahead of schedule and found Ferula sleeping on the bed of Clara. This prompted Esteban to kick Ferula out of the house. Ferula, on her way out, curses Esteban to be lonely for the rest of his life. Blanca, the first born of Clara and Esteban, was born a year after her parents’ wedding. During a trip to the Tres Marias, she met Pedro Tercero, son of Pedro Segundo, the caretaker of the Tres Marias. Blanca and Pedro Tercero fall in love. As their relationship matures, they realized that Esteban would not approve of their relationship because first, Pedro Tercero was just a son of a peasant, and second, he was a revolutionary, a fact that would not go well with Esteban because Esteban was a conservative. The conflict that the relationship of Blanca and Pedro Tercero created would result in the conflict between Clara and Esteban. Jean de Satigny, a prowling opportunist, revealed the love affair of Blanca and Pedro Tercero to Esteban. Outraged, Esteban sent Blanca away and threatened to kill Pedro Tercero. However, Esteban only managed to sever three fingers of Pedro Tercero. While in his enraged state, Esteban hit Clara. He hit Clara so hard that several of Clara’s teeth broke loose. Clara never spoke to him since but remained in the house of Esteban all her life, in a civil relationship minus the conversations. Several years after, a change in government would result into more trouble for Esteban. The socialist party won the election, and the peasants at the Tres Marias revolted, taking Esteban as a hostage in the process. Fortunately for Esteban, her daughter Blanca loved him very much despite his outrageous reactions to her relationship with Pedro Tercero. Through Blanca’s special request, Pedro Tercero was able to convince the peasants to let Esteban go. Esteban was forced to stay inside his house because the new government was looking for him. Esteban was oblivious to the fact that the new head of the government was his own grandson, Esteban Garcia. Esteban Garcia was the grandson of Pancha, one of the numerous peasant girls whom Esteban Trueba raped during his early years at the Tres Marias. Now, the grandson wanted revenge for the ill-treatment that her grandmother received. However, instead of focusing his revenge towards the real culprit, he instead harassed and molested Alba, the granddaughter of Esteban and Clara, on several occasions. When he attained power in the new government, he abducted Alba and placed her inside a concentration camp where she was raped and tortured by several men including Esteban Garcia. Esteban Trueba was able to save her thanks to the help of an old friend, Transito Soto, a prostitute that asked Esteban Trueba for money to start her own whorehouse. With Alba recovered, Esteban Trueba and Alba wrote the story of the family. Esteban Trueba died soon after, but Alba continued to write the story while pregnant with her kid. Technique Allusion to Real Life Events Although the setting of the novel was unspecified by Allende, there are events in the novel that resemble that of Chile and the events that happened before the novel’s publication. Allende alluded to these real life events in order for his novel to become partly biographical and to make it as an allegory to enable the readers, especially Chileans, to relate to the story more. The political unrest present in the novel parallels that of the conflict in Chile during the 1920’s. The 1920’s were turbulent times for Chile—strikes and collision between political parties were prevalent. Another real life event shown in the novel is based on a natural disaster. In chapter 5, a very strong earthquake is mentioned, much like the great Chilean earthquake in 1939. Even some of the characters in the novel are based on Allende’s family. Narrative Irony Irony is also present in some parts of the novel. The behavior of the two opposing classes provides the irony. The upper classes often see themselves as more civilized than the lower class, but in the novel, their behavior suggests the other way around. For instance, in the story, Esteban Trueba is a violent man, and he exploits the workers at the Tres Marias, while the peasants appear to react in a more calm and react appropriately at the face of adversity. The irony presents the characters in a more realistic way. Authorial Reticence Magical Realism uses authorial reticence in order to justify the â€Å"magic† in the text. By excluding the clear opinions of the characters towards the magical elements in the novel, the text becomes realistic while obviously fantastic. For example, Clara is clairvoyant, but nobody seems to mind or be surprised about it. On the other hand, Rosa is described to be over the top beautiful, but she had green hair, yellow eyes and transparent skin. Themes / Key Quotations One of the major themes in the novel is the oppression that women experience. Esteban Trueba is the epitome of a woman exploiter in the novel. He treated them like property, only existing for his sexual satisfaction and an object to continue on his genes. In chapter 3, when Esteban was looking for a wife, even after the de Valle family revealed to him Clara’s supernatural powers, he concluded that â€Å"none of these things posed any obstacle to bringing healthy, legitimate children into the world† (Allende, 1985, p. 88). His primary concern was to have a wife that would bear his children no matter how peculiar the qualities of Clara were. Another theme is the concept of luck. The first instance of luck was Esteban’s luck at the mines. The Tres Marias was already a shabby place when Esteban decided to gamble all his money into its renovation. Luck struck him as the mines proved to be very productive. Ironically, Alba was the luckiest of them all, as Clara claimed, â€Å"There’s no need to worry about this little girl. She will be lucky and she will be happy† (Allende, 1985, p. 223). Despite being captured, molested, and tortured by Esteban Garcia, Alba was still considered to be lucky because ultimately, she was able to escape and able to elude Esteban Garcia’s attempts to kill her. One prominent motif that appears throughout the novel is writing. The whole story is in fact, the combined writing efforts of Esteban and Alba. As Alba recalled, â€Å"it was my grandfather who had the idea that we should write this story† (Allende 1985, p. 366). Throughout the novel, the characters were involved in writing, from Clara to Alba. Reference Allende, I. (1985). The House of the Spirits (M. Bogin, Trans. ). New York: Bantam Books.

My experience of the game Essay Example | Topics and Well Written Essays - 500 words

My experience of the game - Essay Example The new view and attribute to things was not only on my side but also to my classmates. From the situation that I have witnessed, I have really had a feeling of great oppression. Playing the game involves a lot of mistrust among the classmates including ones closest friends. The role played by each individual remained uncertain, and therefore, created a very tense situation, as everyone remained suspicious off the other because of the different roles that individuals played. The different roles that individuals played in the game ideally changed my understanding of what really attributes freedom. Classmates who had always been friends were constantly seen to be betraying each other, clearly bringing into perspective an aspect that indeed there is very limited freedom when it comes to individual being. At every moment, I felt as if someone was always there to watch my actions and movements. The game involved many rules that had to be followed. Throughout the period, I had to remain very conscious about everything within my vicinity and myself. It was clear that the rules involved in the game were actually a hindrance to many and therefore, people had to be following them, though unwillingly, as every individual was constantly being watched by another. The game involved a situation in which one had to do that which he or she was supposed to do rather than that which one wanted to do. I constantly found myself in such situations, because going against the laid down rules was one situation that I had to avoid like a plague. In order to make sure that I never went against the rules and regulations, I had to keep a mental routine that I would constantly refer to in ensuring that in all the activities that I engaged in, I would be adhering to all the rules and regulations. Thought police was indeed a tough game. Whereas some students ignored the measures that were set up, and therefore, continuing with their daily routines as normal, for

Positive Impact of Nursing Leadership Research Paper

Positive Impact of Nursing Leadership - Research Paper Example Recent studies had revealed the fact that, some of the leadership components had a greater and positive influence on the psychosocial working environment. This paper will analyze the article, Nursing Leadership Style and Psychosocial Work Environment written by Terry Malloy and Barbara Penprase. This article mainly focuses on the service industry, and a group of nurses are taken as sample group to conduct the research through questionnaires. Among the industrial sectors, the healthcare sector plays a vital role in saving the lives of the people. Next to the physicians, the nurses are considered to be the life savers, as they attend to the patients very keenly and they assist the doctors in proceeding with the proper treatment to the patients. Due to their extensive work, nurses are prone to mental stress, job repetition, boredom, etc., which have a negative impact in their performances. Hence various researches have been conducted to explore the ways, whereby the performance of the n urses can be enhanced, resulting in increased job satisfaction. One such research article would be, Nursing Leadership Style and Psychosocial Work Environment. ... Basically nursing process can be described as a modified version of scientific process. It is mainly utilized in the medical field to assess the needs of the patients and to formulate a course of action whereby the problems of the patients can be addressed and solved respectively. â€Å"Developed by Ida Jean Orlando in 1958, this method is used by nurses to balance out the usage of scientific evidence and personal interpretation when diagnosing and treating.† (â€Å"An In-Depth Look into the Nursing Process†, n. d). Thus, the nursing process includes five major steps namely assessing the problems of the patients, diagnosing the issues, planning the course of action to address the problem, implementing the solution effectively and evaluating the results. From the above sentence, it is obvious that the nursing process involves five major steps in attending to the problems of the patients. However in the article, it has been revealed that there is an effective correlation between the healthy working environment and the nursing process, which also impacts the well being of the patients and their health. Moreover, it is very much apparent from the article that the entire nursing process mainly depends on the various dimensions of the psychosocial environment. Generally, the process of nursing can be described as a cyclic that can come to an end at any of the five stages if the problem is solved. Above all, the nursing process not only focuses on attending the physical needs of the patients but also attend to their social and emotional needs considerably. Hence, the article very well highlights the positive relationship between the contingent reward leadership with that of the psychosocial work

Whole Foods case study Example | Topics and Well Written Essays - 1500 words

Whole Foods - Case Study Example Tri-component model which is expressed through sequence cognitive-affective-conative can be utelised by Whole Foods Market towards this effect. This denotes that Whole Foods Market should first engage in informing the potential customers of the importance of the organic food and then work towards lowering the prices. This can be achieved by packaging its foods into different sizes that would enable such customers afford to buy. When this is done, the feeling of affordability will be created to the customers and they will be eventually buy Whole Foods Market foods. At the end, customers would buy the recommended products and succeeed in weakening any misconception that bar them from buying the products. In fact, when a few of them get the experience of the products, they would recommend the products to other customers. However, this has to be accompanied by other complementing strategies. The company should produce high quality products and offer good customer service. Customers are c onsidered to be rational in consumption. Therefore, they tend to purchase from stores that meet their current needs. If Whole Foods Market is unable to meet different customer needs, there is a high possibility of the customers would shift to other companies offering similar products. For Whole Foods Market to be able to change some of the negative attitude of customers that bars them from buying the organic food, the company should concentrate on changing the motivation function. This can be achieved by offering cheap organic foods that would negate the customers’ misconception that organic foods are expensive. Additionally, this can be done strategically by focusing on the group that has such misconceptions with the intent of proving that Whole Foods Market foods are of high quality and affordable to all. Additionally, if the customers have a different belief that seems to

To what extent do rational perspectives on management continue to Essay - 1

To what extent do rational perspectives on management continue to dominate and are they still relevant to contemporary managers - Essay Example It aims in creating mutual dependency and trust among the management and the employees such that they operate in a combined fashion to help in meeting the organisational objectives. Development of such a harmonic atmosphere in the organisation is observed to be conducive and beneficial for both the managers and the employees. The third principle as outlined by Taylor relates to the development of cooperation between the managers and the employees in the meeting of end objectives. Operating in a cooperative fashion contributes in the setting and development of standards in the workplace for conducting of tasks. This strategy thus would help in the resolution of conflicts between the managers and the employees (Taylor 2012). The last principle outlined by Taylor relates to the generation of equal opportunity for the development and growth of people pertaining to different levels in the organisation. It helps in promotion of people to shoulder newer and higher responsibilities by dearth of efficiency, skills, expertise and experience gained. This principle also calls for the development of training and development activities by the human resource managers in the organisation for the enhancement of existing ability and knowledge of the people. The above strategy is taken to enhance the sense of loyalty and belongingness in the minds of the employees for the organisation and thereby it helps in reducing the attrition levels (Murugan 2007). The first principle relates to the division or the unitisation of the total work or task generated by an organisation among a group of people. The essence of dividing the total work in basic units contributes in encouraging the different individuals to lay focus and attention on meeting of specific details related to the allocated task. Division of task based on specialisation of the employees also contributes in rightly allocating and using the organisational

History 82 Essay Example | Topics and Well Written Essays - 1000 words

History 82 - Essay Example 1. The American Indians were passive to the European attack in the beginning as they did not expect the new comers to be rivals. They believed the new people came in search of friendship and were superior to them. 2. The American Indians had ideals much different from the Europeans. They believed in sharing since they had abundance of everything. They did not see any reason to fight. They wondered why the Europeans mercilessly slaughtered the natives when there was so much available for everybody to share. Columbus rightly judged they would fall without resistance if they were attacked initially as they were very unsuspecting. 3. Once the word regarding the Spanish massacres started to spread, the American Indians started to fight against the new comers. But, they were not able to withstand the mighty armies of the Europeans and soon succumbed to them. Protests continued over centuries making the Europeans hate the Indians to the core. 4. African Americans were bought into the pictur e to work in the abducted Indian lands. What was kept common for all was made a particular communities properties and a new community which neither owned the land nor belonged to the nation was forcibly migrated there to work as slaves making their situation very vulnerable. The situation lasted for many centuries. 5. The African Americans accepted their plight due their vulnerable situation for the first few years. They started to voice their concerns in the form of rebellions and strikes after a few decades. 6. Cultural genocide was unleashed on the African Indians with the sole aim of eliminating their pride. Their children and land were abducted, families split and forced to live a secondary life in the name of civilizing them. Forced religious transformations were done to exterminate the Indians and make them follow only the European culture. The African Americans had great persistence through which they safeguarded their culture and spirituality. â€Å"Arawak men and women, n aked, tawny, and full of wonder, emerged from their villages onto the island's beaches and swam out to get a closer look at the strange big boat. When Columbus and his sailors came ashore, carrying swords, speaking oddly, the Arawaks ran to greet them, brought them food, water, gifts.† (Howard Zinn, 1) â€Å"The Indians, Columbus reported, "are so naive and so free with their possessions that no one who has not witnessed them would believe it. When you ask for something they have, they never say no. To the contrary, they offer to share with anyone...." (Howard Zinn, 5) â€Å"When a Spanish armada appeared at Vera Cruz, and a bearded white man came ashore, with strange beasts (horses), clad in iron, it was thought that he was the legendary Aztec man-god who had died three hundred years before, with the promise to return-the mysterious Quetzalcoatl. And so they welcomed him, with munificent hospitality.† (Howard Zinn, 12) â€Å"They lack all manner of commerce, neither buying nor selling, and rely exclusively on their natural environment for maintenance. They are extremely generous with their possessions and by the same token covet the possessions of then; friends and expect the same degree of liberality. ...† (As told by Las Casas)( Howard Zinn, 7) â€Å" We are unarmed, and willing to give you what you ask, if you come in a friendly manner, and not so simple as not to know that it is much better

Tolapp Corporation Essay Example | Topics and Well Written Essays - 1250 words

Tolapp Corporation - Essay Example Majority of the products are manufactured locally and sold through their business partners that include few of the largest retailers like Sears, Wal-Mart and Best Buy. The company has been continuously focusing on the customers’ requirements and developing strategies to expand its base in the global market. Mission Statement Analysis of the Mission Statement through the Nine Components In today’s world most of the modern companies while deciding their mission statement consider to address the nine components for ensuring strategic management. Though it is not necessary to include all the nine components however Tolapp Corporation’s mission statement will be analyzed through all the nine components. Customers: Tolapp Corporation’s products are targeted towards the household families who take care about their houses. The products have been developed to provide conveniences to the family members while taking measures to keep their houses clean and to prepare food items (Southwest University, 2011). Products and Services: Tolapp Corporation’s product line consists of microwave, lawn mowers and lawn furniture among other power tools (Southwest University, 2011). ... Philosophy: The management of Tolapp Corporation values their human capital as they consider it to be the biggest asset of the company. The management prioritizes the customers’ requirements and ensures that the products are developed and modified according to the consumers’ needs (Southwest University, 2011). Self-concept: Tolapp Corporation believes that their designing and engineering units comprise the best in industry talents which give them the competitive advantage over their rivals (Southwest University, 2011). Concern for Public Image: Over the years, the company, through its products, has developed brand awareness and trust within their customers in the United States (Southwest University, 2011). Concern for Employees: The company, Tolapp Corporation has established a grievance cell to address the issues of the employees quickly as well as effectively (Southwest University, 2011). The mission statement of the company is that they are determined in providing be st in class technologies in the household appliances with adding value to its products. They look forward towards innovating products that will provide lifetime experiences to its customers. Principles to be used to prioritize the Implementation Steps The objective of the company is to spread its business in the overseas market for generating increased demands. Thus, the management of Tolapp Corporation needs to consider few principles according to the priorities that are essential in fielding its base in the global markets. The first initiative of the management is to assess the regional needs. This assessment will help the company to locate which regions will be beneficial in terms of operating costs, effective distribution options and

Leadership vs Management - is there a difference Research Paper

Leadership vs Management - is there a difference - Research Paper Example rly opposite in nature; while management seeks to argument order and stability to achieve consistency, and the smooth flow of operations, leadership seeks to initiate constructive change and motion. Effective leaders always seek to bring about continuous adaptive change, to take the organizations to higher levels of performance in a context of the tumultuous business environment. Organizations need to have both leaders and managers for them to function effectively because these two roles are complementary (Berendt, Christofi, Kasibhatla, Malindretos & Maruffi, 2012), while leaders provide direction in relation to the big picture and vision of the organization, managers are responsible for effective implementation of that vision. In other words, managers provide the operational structures that see to it that the vision is achieved while the leaders provide inspiration and motivation that keeps the organizational workforce fired up to achieve the big picture. This has been captured in the first analysis, which details how the manager constantly engages with the workforce thereby establishing strong relationships based on trust and loyalty; consequently, this leader transforms his workforce into followers. There is a sharp distinction between a managerial and leadership culture within the organization; whereas the former focuses on rationality and control, the latter emphasizes intuition and freedom of thought, which unleashes creative potential. The first analysis also indicates that the manager prefers certainty and clear task structures because they promote not just efficiency but also confidence; this explains the delegation of roles and tasks to people with ability to handle them. The second analysis highlights the function of mentorship, which is a core aspect of leadership, unlike management; the third analysis also emphasizes coaching as a key function of leadership only that this coaching has more to do with skills than motivation or inspiration of workers.

Evaluation Measures Research Paper Example | Topics and Well Written Essays - 500 words

Evaluation Measures - Research Paper Example These groups constitute a major part in this Association, and it is through their help and support that the Association is able to carry out its activities. The Association is keen on implementing its goals in order to meet the 7 Measures of success. Professional practice standards are high to ensure trust from the customer Association of Fundraising Professionals (AFP). (2012). This shows that customer service is well catered for by the association. Members follow certain guidelines and principles to ensure the services they give out are in line with the mission. The Association also has member discounts for those joining the association. The Association also has a fundraising executive (CEO), who presides over the meetings and other programs to ensure mission achievement. The members engage in discussion and dialogue every once in a while to ensure that the association does not part from its mission. They offer research, education and certification programs to ensure growth. They also have national discussion groups and offer career guidance and management. The AFP mission statement is; â€Å"The Association of Fundraising Professionals (AFP) Greater Cleveland Chapter is the recognized leader for advancing philanthropy by empowering fundraisers to serve throughout the region† (Association of Fundraising Professionals (AFP), 2012). Alliance building in the Association is strategized in order for it to accomplish its targets. AFP teams up with other groups, known and unknown, and use that opportunity to pass the philanthropic message. The Alliance building starts with the coming together of individuals and groups having different ideas and perceptions about the work being done (Asae, 2012). With time, all the parties involved come to understand and share the Association vision and values. With this, a powerful association is built, one with both political power to influence others and a need to show social justice. Alliance

Economics Commentary - U.S quota reduction on textiles Essay Example for Free

Economics Commentary U.S quota reduction on textiles Essay China is an industrialized country and it exports lots of goods to other country. International trade involves the exchange of goods and services across international boundaries. The country depends on its sales abroad to develop its country. The textile industry is a massive industry in china, depends a lot on its exports to make its profits. But the United States (U.S) also has a text tile industry and so to protect their industry they use quotas to protect its industry. The quota is worth $6 billion annual quota and U.S is reducing its quota on the import of Chinese textiles by $9 million because U.S thinks that China is using a third country to get its goods to U.S. Chinas government is not pleased with this and it is try to protect its industry. U.S is using protectionism, which is the restriction of international trade. It prevents consumers and producers reaching the equilibrium price and quantity that would happen in a free market. One way to enforce protectionism is Quotas take the form of a physical limitation on the quantity of a commodity which is allowed to enter the country in a given year. What U.S is doing to Chinese textiles is that it is dropping its quota by $ p million dollars from the $6 billion annual quota. The world supply falls; and this gives the Chinese firms to supply more to the U.S market, directly. The decrease in the quota also leads to consumer surplus to rise. Consumer surplus is the difference between the prices that a consumer is prepared to pay the actual price paid. This is because the consumers were willing to pay for the Chinese textiles price with the quota and so now it is cheaper. Therefore the consumer surplus rises from ADE to ABC. Consumer surplus which is gained is areas 1, 2, 3 and 4. Area 1 is the loss of domestic producers benefit from selling more at a higher price. Area 3 is the windfall gain; it is part of the revenue that the foreign traders get, in this case China. The total revenue for Chinese textiles sold in the U.S is are area 3, 5, 6 and 7 together, before dropping the quota, area 3 was the only amount that China was allowed to sell. Area 2 and 4 are a net loss to society (deadweight loss). China has comparative advantage over U.S in the textile industry. A country is said to have a comparative advantage in the production of a good if it can produce it at a lower opportunity cost than another country. The labor-intensive industry is one where China has an advantage over other producing nations, therefore China has specialized in the textile industry and they would import other goods into the country. The Chinese officials are not pleased with the quota reducing; this is because the textile industry in China is a strategic industry and is trying to protect it. To protect a strategic industry is to protect an industry that employs a large proportion of the population and/or maybe the industry has strong roots in the country and it contributes to the nations identity. These are the two reasons why China does not like what U.S is doing to them, because other country might lose its trust to China and would try to prevent trading with them. Another reason for China not liking the actions taken by U.S is because china hopes anticipated gains in the textile industry will offset huge losses in employment capacity in other economic sectors. China wants all of its industry to grow at the same time and equally, and so this reduced quota will harm their industries, this is why China takes this matter very seriously. China does not like what U.S has done to their textile industry as this might break trade relations, and this may well be loses for both sides. Their relation would get worse, and then China would retaliate as they want to protect its industry and this would lead to more problems. As exports represent an injection into the circular flow of income and are subjected to the multiplier effect. And also unemployment would rise in other industry within China, and even some firms in U.S, as they might not be able to compete with the Chinese industries.

Data Protection And Freedom

Data Protection And Freedom Data protection is an important concept of data maintenance. This data protection is achieved by implementing data protection methods and strategies. Data protection is done to protect the data from unauthorised users. Authorisation depends on the type of data and the rights to access it. An organisation protects its data from the intervention of unauthorised people by implementing the corresponding software. To accomplish this, the organisation requires specially trained people. Though data protection is an individual task, it cannot be accomplished in a stretch. Data protection includes data security, storage, recovery and back up. These functions are not performed by a standalone application; instead data protection is achieved by implementing various components and applications of the system. Data protection and the restriction of data are implemented by the government. The government of many countries has imposed data protection acts. These acts define the limit of access and the restriction as to who can access the particular data (Sizer, 1984). The purpose of passing such acts are to ensure that the data is which is personal or data that belong to a particular organisation are not accessed without the permission from the concerned person. A person can access or process another persons personal if and only if the person gives permission or access rights to him. This access rights are specified at the time of implementing the data protection measures. These data protection measure guards not only the data but also the hardware and softwar e components pertaining to the specified data. This is done to ensure that not even a small form of that data is accessed by an unauthorised person. Generally an organisation will protect its data by implementing encryption techniques. These encryption techniques protect the data as they are encrypted using a certain algorithm. Then the data is decrypted using a similar procedure and this protects the data from unauthorised users. Data Protection Acts Data protection acts differ from one country to another. The laws are imposed based on the countrys situation and the organisations status. Thus the organisation must abide by these laws to protect the data. The selection of laws depends on the companys situation and the prevailing problems (Smith, 1996). The problems can be resolved by implementing the standard strategies and procedures. The data protection acts cover every form of data and each law is specific for the type of data. Each and every law is an improved version of the act that was imposed earlier. This gives the organisation a wide range of options to choose from. The data protection acts were passed at regular intervals and the various acts are as outlined below. The data protection act 1998 deals with the personal data of each and every person. This act protects the personal data and even the processing of personal data. This act included various features which the earlier act did include. This was evident from the changes and modifications that were made to the act that was passed in the year 1984. These changes improved the act and it comprises of factors that influence the personal data and its manipulations. The factors and the inclusions of this act were made available in the website of the information commissioner. The information commissioners website had the complete information regarding this act and the website provided the details about the use and advantages of the act. The people were given the authority to access this website to retrieve the details pertaining to this act. This act specifies that the users are solely responsible for implementing the features of this act. The description and implication, working steps and the ways to make use of this act was clearly specified in the website. It also included the information regarding data processing. This was included as it would help the organisation or an individual to decide about the act and to check whether it can be applied to their data. This act comprised of the operations for data processing and storing. Any individual who revolts against the law will be punished according to the act. If an individual tries to access the data of another person without his permission, he will be sued under this act. Here personal data refers to the information of a living individual. The concerned person can protect the data using the data processor or the data controller (Sizer, 1984). This data controller may be processed by the user himself or can be maintained by professionals. The 1998 act includes certain unique features that protect the data stored in a machine and data that are in the form of hard copy. The hard copy data may be any photographs, audio or video recordings, and information from data readers. This act covers the intrusion and unauthenticated access to these types of data. Another inclusion in this act is the protection of sensitive data. Sensitive data includes data about politics, medical records and the caste related data. Data Protection Principles The data protection act 1998 imposes certain data principles that have to be followed in the process of data protection. The process of data protection comprises of data collection, storage, retrieval and the usage of sensitive data. There are seven data protection principles emphasised in the data protection act. Personal data shall be processed fairly and lawfully. (OPSI, 1998). This principle specifies that personal data must be processed only after an indication or permission is received from the concerned owner of data. Data controllers must get the consent from the owner before processing the personal data. Personal data shall be obtained only for one or more specified and lawful purposes, and shall not be further processed in any manner incompatible with that purpose or those purposes. (OPSI, 1998). Personal data shall be adequate, relevant and not excessive in relation to the purpose or purposes for which they are processed. (OPSI, 1998). Personal data shall be accurate and, where necessary, kept up to date. (OPSI, 1998). Personal data processed for any purpose or purposes shall not be kept longer than is necessary for that purpose or purposes. (OPSI, 1998). Personal Data shall be processed in accordance with the rights of data subjects under the Act. (OPSI, 1998). Appropriate technical and organisational measures shall be taken against unauthorised or unlawful processing of personal data and against accidental loss or destruction of, or damage to, personal data. (OPSI, 1998). Freedom of Information Freedom of information act is imposed to access the information of the government and its related public sector authorities. This act allows an individual to access the information regarding the government which has not been released to the public. Generally only certain level of the information pertaining to a countrys government is available for the publics use. If an individual needs to access any other information, he is not allowed to access it without prior permission. This can be achieved using the freedom of information act. This act provides the public the rights and freedom to access the information that belongs to the government or any public sector company (Henry, 2003). This act covers every form of information and this act permits the user to access information of every medium. Thus a user can send a request to the concerned government for which the government will respond within duration of 20 days. Once the government receives a request, it has to decide whether this information can be provided to the user. Then the corresponding information is sent as a response to the respective request. This user need not necessarily belong to the same government. Instead a person residing in any part of the world can request the government. If an individual requests for information if he does not receive any response from the concerned organisation, the government will take action against the particular organisation. Hence it is the responsibility of the government authorities to provide the public with relevant information. Initially several freedom of information acts were passed in the government. This freedom of information act came into practice in the year 2005. The act was the result of publics interference with the governments affairs and information. This act includes the government bodies, government agencies, public sector companies and its related agencies. Since the rights and freedom of the public became stronger, the government had to provide them with the information they require. Though this act allows the public to know about the governmental information, sensitive data cannot be accessed by the public. The freedom act 2005 covers the universities also so that the aspiring students can get the information from the corresponding universities. The university provides these information to the students based on the universities norms. Though universities are covered under this act, certain information is protected from the users to avoid unnecessary problems. From the time this act has been implemented, the universities have received dozens of information requests. These requests are mostly regarding the fee waivers and other grievances. In most of the cases the request will be regarding the application forms and other visa information. Certain students may even request for the strategies followed in the university and this information is regularly viewed by distance learners (Sherick, 1978). Students who do not have a direct access to the university make use of these facilities. The freedom of information act 2008 included certain features and was certainly an improved version of the previous acts. In this act the government has included the provisions for the universities to provide the details regarding the standards of the courses provided by them. This included the maintenance of the university and the facilities provided in the university. Even the marks, grades and pass percentage for each course must be available for the public reference. Since the public have the rights to know about the academic standards and procedures the due information should be made available to them. Benefits of Freedom of Information Act The freedom of information act provides various benefits to the public as well as the government. This is beneficial to the government since the required information is known to the public. This reduces the burden of explaining each and every law and procedures that exist in the government. Hence this acts as an advantage to the government. Another benefit of this act is it ensures that no secret laws and amendments are passed in the government. This is possible since the public are in constant touch with the governments policies and the updates (Henry, 2003). This will help the public to find out the flaws in the existing and proposed laws and acts. The freedom of information act will keep the public informed about the happenings in the government. Thus they can easily monitor the activities and can be sure that the government works in favour of them. The freedom of information act increases the publics right to review and access the information. This in turn increases the individuals right to privacy and the public can expect a good response in return. Due to the publics intervention in the governments laws and acts, the government works better to serve the public and provide them with better benefits. Since the public stay in constant touch with the governments policies and regulations, it becomes difficult for the government and public sector bodies to change or modify the existing policies (Sherick, 1978). Though it may seem to be difficult to implement freedom of information act in developing countries, it would definitely serve the intended purpose. Conclusion Freedom of information act was a result of the publics interest and intervention in the day to day happenings in the government. As people have the right to express their opinion and to request the government for any of their grievances. The freedom of information act is definitely an advantage to the public as they can have the complete information regarding any of the governments rules and regulations. This eases the work of the government since people become aware of the prevailing situation and the facilities provided by the government. If the freedom of act is followed, it will help the government and public sector bodies to maintain a cordial relationship with the public. This in turn improves the level of communication between the public and the government.

Leisure And Recreation: Museums

Leisure And Recreation: Museums In this piece of work I have discussed the history of the museum and its establishment in London including its unique characterstics.The possible key challenges faced by the attraction in coming future and the ways to combat these challenges by giving proposed management including range of aspects Leisure is the opportunity available to an individual after completing the immediate necessities of life, when he or she has the freedom to choose and engage in an experience that is expected to be personally satisfying From Edexcel Leisure and Recreation Course Specification The term leisure is an ever changing concept that reflects the current social and economic conditions and aspirations, adapting in response to consumer demand and expectations The idea of leisure being described as a state of mind originated with Aristotle. He believed that leisure was a form of self-indulgence and self-improvement. Leisure is seen as a mans greatest possession because it is essential for self development. It forces us to step back from the constant pressures of daily life in order for us to see what is really important (Aristotle internet website) IMPORTANCE OF LEISURE Each person has their own opinion of what leisure means to them and there is no set definition of the word as it covers a wide range of things. leisure time and how it is spent is an individuals choice and the way in which they spend it whether it be home based, active or passive. As long as the individual gets satisfaction from this leisure time then it has been used to its potential. Leisure is important because everyone needs a little bit of relaxation in their life. Having leisure helps a person relieve stress, have time to themselves, and just to recharge their body and mind. Leisure is very important for ones mental and physical health. It provides an opportunity to spend time as you want away from regular work stress with family and friends. It is very important for an individual to take time out for itself as it bring about a positive flow of energy in an individual. Leisure as a function has changed enormously over the last 100 years. With the arrival of new technology some forms of leisure have increased their range of activities hugely. 100 years ago art was considered to be drama, stage shows, architecture and so on. Now it include many different forms. Broadcasting, Film Production and Video were all aspects of the Art Council that received funding in the last year. These have only been considered arts in the last century. The Government, private companies and investors have also discovered the commercial side of leisure. From this information it can be concluded that over the last 100 years leisure has evolved from something that is the opposite of work to something that is vital in our everyday lives. Madame tussauds is among the popular leisure attraction of the present time, it is standing at its place from last 200 years but getting more popular with time for the kind of unique entertainment it is providing to its visitors. Celebrities wax images draw visitors towards itself. IT is a kind of place which has all kind of attraction in it from past to present both for history lovers and for modern young youth.It helps to make visitors dreams come true when they want to touch or meet the personality they like ,which otherwise my not be possible for them because either it has become history or is very big celebrity of modern time ,whom one cant meet. Is it real or is it wax? Sometimes its hard to tell the difference when youre at Madame Tussauds Wax Museum .This unique museum of its own kind has entertained about 500 million visitors since it first opened. The Target Market for Madame Tussauds is to attract all types of consumers, from all social classes. As well as Domestic and Ove rseas visitors. (Refer to appendix 5) London is a cosmopolitan city having peple all around the world with different cultures.The management of Madame tussauds when targeting marketing has taken advantage of this feature of the city and has kept different types of wax sculptures which visitors want to see for example to attract Asian visitors there are various political, sports ,and entertainment figures in the museum. According to the student pack of Madame Tussauds, it identifies their Current Market as Demographics Segmentation according to social class. (Refer to appendix 6) Kotler (1994) believes marketing a product/service, includes potential customers for using this specific product/service. Therefore, organisations will effectively market their product/service according to the Segment of market. This has been known as Target Market. Additionally to Lancaster Reynololds (1999), indicate that, in order to acquire target segment, the organisations has to break down the amount of the total market into different sub-groups / segments, according to their needs and wants, in-order to make the product/service attract consumers within that market segment. Madame Tussauds uses segmentation and targeting market, because it provides many return to their organisation, such as: à ¼ It allows the exhibition to identify their customer groups with different requirements and wants à ¼ The exhibition objective can be achieved easily. For example; profit maximisation and long term growth à ¼ When there are market gaps in a market, it is assessed and then satisfied, this can be done by using unique product / promotional offerings à ¼ By handling marketing mix, in order for competence recognise the target needs. This will lead to an increase customers satisfaction history The name of Madame Tussaud is a famous one known the world over. Most people have heard of the waxwork exhibitions that have her name attached to them, but there was a real woman after whom subsequent exhibitions were named. Madame Marie Tussaud was born Marie Grosholtz on December 1st 1761, in Strasbourg, France. Maries father, Joseph Grosholtz, had been a soldier during the Seven Year War, but had died two months prior to Maries birth. After Maries birth, her mother, Anne Made, moved both of them to Berne, Switzerland, Maries mother obtaining a job as a housekeeper with Dr. Philippe Curtius. In some sources Curtius is named as Maries uncle, though this is probably due to friendship rather than blood ties. Curtius was a skilled physician, who used wax models he made to demonstrate anatomy. Curtius passed on his knowledge of wax modelling to Marie. In 1765 Curtius moved to Paris in order to set up a waxwork show, one of his first casts was of Louis XVs mistress, Marie-Jeanne du Barry. Two years later Marie and her mother joined Curtius in Paris. It took until 1770 for Curtius to be in a position to host his first exhibition, but it immediately became a success attracting large audiences. By 1776 Curtius exhibition was such a success that it moved to the Palais Royal. During this period Curtius continued his tuition of Marie, and soon she was modelling her own waxworks. She met a number of famous individuals; her first wax figure was of Francois Voltaire in 1777, and was quickly followed by Benjamin Franklin and Jean Jacques Rousseau. In addition to famous individuals, Curtius exhibition was also visited by the French Royal family. Curtius expanded his waxworks into a second location, the Caverne des Grands Voleurs on Boulevard du Temple. Marie though had been picked as tutor for the artistic education of Elizabeth, King Louis XVIs sister. Living at the Royal court at Versailles caused problems when the Revolution came. Arrested for allegedly having royalist sympathies, Marie was imprisoned in La Force prison alongside aristocrats and other sympathisers. It is not clear why Marie was saved from the guillotine, her talent at making death masks may have been one, although her acquaintance with Robespierre and Napoleon may have helped. What ever the reason, Marie never faced the guillotine, although she was forced to make death masks from the victims of it, these included friends like Louis XVI and Marie Antoinette. In prison she shared a cell with Josephine de Beauharais, the future Empress Josephine, and together the two friends were eventually released. Upon the death of Curtius in 1794, the whole waxwork collection was left to Marie. In the following year, Marie married an engineer, Francois Tussaud, and before 1800 Marie had given birth to two sons, Joseph and Francois. The thriving business of pre-revolution days though struggled in the relative depravation of the New France. To improve their prospects Marie made the decision to take her waxworks on tour. In 1802, Marie along with Joseph travelled to London, with her collection of death masks and wax figures. Resumption though in Revolutionary/Napoleonic War between Britain and France, meant that Marie was stranded, separated from her husband and second son. Extending her tour, Marie took her waxworks on a tour of Britain and Ireland, a tour which would last 33 years. Francois joined Marie in Britain in 1821, following the deaths of Maries husband and mother. The tour came to end in 1835, when Marie found a permanent base for Madame Tussauds on Baker Street. The permanent site was soon attracting a large audience, drawn to the Chamber of Horrors, where victims of the French Revolution and notable murderers and criminals were exhibited. Marie wrote her memoirs in 1838, as her collection continued to grow, the figures of Nelson and Sir Walter Scott were added. Marie died in her sleep in London on 15th April, 1850. Madame Tussauds though continued to thrive, first through her sons and then grandsons. It was her grandsons who moved the exhibition to Marylebone Road in 1884, and since then other branches have been established in Amsterdam, Las Vegas, New York, Washington DC, Hong Kong and Shanghai. The modern Tussauds continues in the traditions of its founder, creating wax figures of the most notable individuals of every generation. location and characterstics The attraction is on the corner of Allsop Place and Marylebone Road, to the north of Central London. The nearest underground station is Baker Street, which is on the Jubilee, Bakerloo, Metropolitan, Circle and Hammersmith and City lines. Its distinguishing green dome used to house the London Planetarium. Green dome of Madame Tussauds History of location Following a successful tour of the UK, Madame Tussauds established a permanent base for her exhibition in London as the Baker Street Bazaar in 1835. Visitors paid sixpence for the chance to meet the biggest names of the day. The attraction moved to its present site in Marylebone Road in 1884. As fame grows it is a frequent observation that crowds of people can reduce enjoyment of the exhibit by increasing queuing times and causing crowding that has prompted complaints and many patrons to ask for refund Opening times Off-peak opening times are generally 9:30am to 5:30pm. Off-peak periods are weekdays and non UK school holidays. Peak opening times are 9am to 6pm. Peak opening times are weekends, UK school holidays, bank holidays and the whole of the summer period (July through August). In 2008, the opening times in the summer period were 9am to 7pm. Occasionally the attraction shuts early if there is a corporate event happening. ] Zones within the attraction A-List Party Formally Blush, this is the first room on the tour. Included in this room is the Big Brother experience, plus figures such as Samuel L Jackson, Morgan Freeman, Leo DiCaprio, Nicole Kidman David and Victoria Beckham and Robert Pattinson. It is designed to feel like you have stepped into a celebrity party, with wax figures dotted around the room. High School Musical Hannah Montana Launched in 2008, this room has a figure of Zac Efron as the character of Troy Bolton from the High School Musical franchise. The room is set like a basketball court and a locker room. It is interactive in that if you successfully shoot a basket a crowd will cheer. In addition the lockers have belongings of other characters of the movie. This zone also includes Miley Cyruss wax figure. There is also a karaoke facility, in which a person can sing Mileys songs. Premiere Night (Movie Room) This zone houses four Bollywood figures as well as celebrities from Hollywood, including Steven Spielberg, Jim Carrey and Audrey Hepburn. It also has several fictional characters: Shrek (which has a squeezable stomach), Spiderman, the Incredible Hulk (which had to be airlifted into the attraction due to its size) and the smallest wax figure ever made,[1] Tinker Bell. Sports Zone The Sports zone has several interactive elements. Putt a golf ball with Tiger Woods, stand on boxing scales next to Mohammed Ali and see what weight you would qualify for in boxing, take a penalty on a virtual reality screen, and ride a bike next to Lance Armstrong. A Royal Appointment In the Royals there is an opportunity to stand next to Queen Elizabeth II of the United Kingdom and Prince Philip, Duke of Edinburgh, Charles, Prince of Wales, Camilla, Duchess of Cornwall, Prince William of Wales and Prince Henry of Wales. Culture A mixture of cultural icons fill this area, including Albert Einstein, Stephen Hawking, Pablo Picasso and Charles Darwin. Music Megastars A mixture of music stars from across the decades appear in an area with a music stage complete with glitter balls. Music icons include Beyonce, Jennifer Lopez, Madonna, Britney Spears, Leona Lewis, Kylie Minogue, Amy Winehouse, Tom Jones, Bob Marley, Justin Timberlake and Freddie Mercury. The Beatles in this area appear on the album cover of Sgt. Peppers Lonely Hearts Club Band. World Leaders The World Leaders area of the attraction contains political and spiritual leaders of the World past and present. The new figure of Barack Obama dominates this area; he is standing in a mock-up of the Oval Office which has a replica of the Resolute desk. Other leaders in this area include Margaret Thatcher, Winston Churchill, Nicolas Sarkozy, Ronald Reagan, Tony Blair, Benazir Bhutto, Martin Luther King, Mustafa Kemal Ataturk and Gandhi. The World Leaders area is also noted for its inclusion of controversial figures, including Adolf Hitler, Saddam Hussein and Robert Mugabe. Mother Teresa is one of the very few icons to ask not to be made, saying her work was more important, not the person[2]. Another notable omission from this area is current British Prime Minister Gordon Brown the company said it has not been made into a wax figure due to his low popularity and not being elected into the position of Prime Minister, having assumed the position after the retirement of Tony Blair.[3] Chamber of Horrors and Scream The Chamber of Horrors is the horror section of Madame Tussauds, which showcases serial killers and murders. Included in this area are Guy Fawkes and Dennis Nilsen. This area also exhibits the original guillotine blade that killed Marie Antoinette. The Scream experience (formally Chamber Live) is a live-action, actor-led scare maze. It is based on the premise that several serial killers have been let loose in the chamber. This attraction is not suitable for pregnant women and children under 12 years of age. Behind the Secenes and History of Madame Tussauds This area shows the history of Marie Tussaud, and how she started creating wax figures. It also has an area on how the scupltors make the figures, using Beyoncà © as an example. Spirit of London ride The Spirit of London is a sit-down ride in which visitors sit in London taxis and are taken on a journey through the history of London. The ride starts in Tudor times and ends in the 1980s, passing through the times of Shakespeare, the Great Fire of London, the Industrial Revolution and the Swinging Sixties. The ride has commentary in a few languages and a photo is taken near the end of the ride which can be purchased when disembarke Top of Form Bottom of Form Top of Form James Bond The James Bond area contains the figures of Daniel Craig and Judi Dench. It has on display an original motorbike used in the James Bond movie Casino Royale. Warhols Women The Warhols Women zone contains the figure of Andy Warhol as well as the female celebrities he famously portrayed, including Marilyn Monroe in the classic pose where her skirt is blown upward, Liza Minnelli, Judy Garland, Jerry Hall and Jackie O. About Madame Tussauds Madame Tussauds has branches in 8 major cities (Amsterdam, Berlin, Hong Kong, Shanghai, New York, Las Vegas and Washington, D.C.). A 9th attraction in Hollywood is planned for 2009. Madame Tussauds is part of the Merlin Entertainments group, which also owns the London Eye, the Dungeons, Sea Life Centres and Legoland Discovery Centres, as well as theme parks including Alton Towers, Chessington World of Adventures and Thorpe Park in the UK, and Gardaland in Italy. KEY CHALLENGES TO BE FACED BY THE EXHIBITION Swar brooke(2002) states without visitor attractions there would be no need for other tourism services and tourism as such would not exist without them. Different attractions provide their customers with services that are available with in the attraction for example some give their visitors a day out ,others give educational services,some give their customers ancilliary operations but Madme tussauds is one that entertain its visitors with combination of all above mentioned services due to which it is important that this work is put into place to deal with consumers content health and safety and to make sure of their repeat visits. To maintain this standard of excellence the tussauds organisation may possibly face some challenges in future specially in Marketing and competition Customer care Human resource management SWOT ANALYSIS This can be used in order for the organisation to achieve their objectives. This procedure is an effective method of identifying businesses Strengths and Weaknesses, and to examine the Opportunities and Threats they face. Often carrying out an analysis using the SWOT framework that will be enough to reveal changes, which can be usefully made. Swift (2000) According to Hannagan (1992) he defined SWOT analysis as: A SWOT analysis helps to focus attention on the key areas in an organisation that need to be taken into account in producing a marketing planà ¢Ã¢â€š ¬Ã‚ ¦. A SWOT analysis is a smmary of the marketing audit. It highlights internal differential strengths and weaknesses form the customers point of view as they relate to external opportunities and threats. Madame Tussaud s is like any attraction/organisation that analysis its internal factors; this is carried out in the marketing process, to analyse the effectiveness of the business operation and their internal factors, which influence to their success. This is achieved by conducting the SWOT analysis. MARKETING AND COMPETITION : In todays world of business and economics makets have become very competitive therefore understanding consumer is no longer enough .Organisations must start giving attention to their competitors , if want to have share in the market. (kotler 2003) As it is stated before, Madame Tussauds it is a large organisation within the travel and tourism industry, therefore it face high standard of challenger not only in London but all around UK,which can become stronger in the future. that is why more effective marketing is required to survive in the competition However, it uses circulation channel for more knowledge of their product national and international. They mainly deliver the awareness of their product/service through the Internet, as it is global. However, other sources of promoting and awareness of their product is mainly done through Media, in the form of posters at tube stations and bus sides which is mainly and to communicate the brand to a wider audience, public relations, portraits, business development and Banqueting Co-operate Entertaining, The prime objective of the organisation is to stay London top paying attraction,therefore a marketing strategy should be in terms of its target,current and potential market study and their process of promotion in order to attract their product to their customer by distribution. However, the aim of promotional planning in the long run is not just to inform, but to promote customers to purchase products/services or, to adopt ideas. Therefore, effective promotion is usually attained by well researched for tracking sales levels and attitude patterns toward consumers needs, this means objective must link to the target aimed. This can be achieved by updating, convincing and highlighting the organisation current and potential target marke CUSTOMER CARE Ensuring that customers are provided with quality services every time is a key in organisational success. Like other tourist attractions Madame tussauds may also face the challenge of delivering quality customer care. The organisation should note that words of mouths from satisfied customers is a free advertising and improved reputation and above all an increased revenue. Tussauds organisation should maintain a high standard of customer care training with in the exhibition to achieve goals like Increase sales Gain a competitive advantage Maintain consumer loyalty Attract new consumers Gain customer satisfaction Enhance the visitor attraction image For achieving high standard of customer care the organisation must improve  ¨ Their queuing process in term of not making consumer to wait for a long period to enter the exhibition  ¨ Signs around the exhibition for direction (such as direction for facilities for disabilities segment) Having more staff speaking different languages Having effective management that can handle crowd HUMAN RESOURCES Human resource management can also be a challenge as selection and recruitment costs will be much more due to the high presence of staff at visitor attractions. Competition in the service sector offering prmanent employment can detract suitable applicants from applying for positions within visitor attractions. With the high staff turnover consistency will be difficult to maintain within visitor attractions, which inevitably will have a negative effect on the quality of service delivered to customers. This is due to the fact that to be able to deliver quality services to consumers requires skilled and well-trained employees. As many employees of visitor attractions are employed on short-term contracts, operators may be less willing to invest in training and development for seasonal staff. In Scotland the Association of Scottish Visitor Attractions encourages its members to invest in training and development for all staff, whether full or part time, seasonal or permanent. Many operator s of attractions dislike spending money on training and development for seasonal employees as there is the possibility of the employees not returning the following year. Operators are being encouraged to invest in training and development as this has proven to lead to a stronger more motivated workforce. If employees are enable and empowered to deliver a quality service, employee turnover should reduce, and employees affected by seasonality would be easier retained for the next season to come. They mainly deliver the awareness of their product/service through the Internet, as it is global. However, other sources of promoting and awareness of their product is mainly done through Media, in the form of posters at tube stations and bus sides which is mainly and to communicate the brand to a wider audience, public relations, portraits, business development and Banqueting Co-operate Entertaining, The prime objective of the organisation is to stay London top paying attraction,therefore a marketing strategy should be in terms of its target,current and potential market study and their process of promotion in order to attract their product to their customer by distribution. However, the aim of promotional planning in the long run is not just to inform, but to promote customers to purchase products/services or, to adopt ideas. Therefore, effective promotion is usually attained by well researched for tracking sales levels and attitude patterns toward consumers needs, this means objective must link to the target aimed. This can be achieved by updating, convincing and highlighting the organisation current and potential target market. At the same time one of their target is to carry out a promotional action plan to tsarget market, attract all types of consumers both domestic and overseas CONCLUSION Operators in todays business environment face many challenges as we have seen in bring quality services to visitors of their attractions. By putting in place suitable measures and processes, and ensuring their employees are capable of knowledge about efficient customer care training, confidence and incentive in which to perform at their best, operators can gain an competitive edge in their market, and deliver customer satisfaction s every time.

Spinal Stenosis Essays -- Disease/Disorders

The spine is made up of bones known as the vertebrae which are each separated by discs that serve to reduce the impact that movement may have on the spinal column thus acting as a movable support structure. The spine is made up of seven vertebrae in the neck known as the cervical spine, twelve vertebrae in the mid-back known as the thoracic spine and 5 vertebrae in the low back known as the lumbar spine. There is a hollow space that runs down the middle of each vertebra that contains the spinal cord known as the spinal canal. The spinal nerves exit the spinal canal via the intervertebral foramen. It is imperative that these canals maintain enough room to support the spinal cord and spinal nerves. Spinal stenosis occurs when the canals narrow causing irritation or pressure on the spinal cord or the spinal nerves, depending on which area of the spine is affected. As the canals narrow, there is less space for the spinal cord and nerves to move without restraint. Spinal stenosis is a de generative condition that can occur in any area of the spine, although it is most prevalent in the lumbar area. Lumbar spinal stenosis is a reduction in the dimension of the central or lateral lumbar spinal canal that occurs most frequently as a result of chronic degenerative changes (Celik et al., 2012). The narrowing may be caused by either congenital or acquired etiologies, or in some rare cases, both. Congenital stenosis is also known as primary stenosis which occurs during postnatal development meaning it is seen at birth. Acquired stenosis or secondary stenosis occurs after the normal development of the spine in which the narrowing occurs due to an acquired condition such as degenerative stenosis, spinal instability or trauma. As the aged po... ...udy of a clinical diagnosis support tool for lumbar spinal stenosis. Journal of orthopaedic science : official journal of the Japanese Orthopaedic Association 14, 711-718. Landi, A., Tarantino, R., Marotta, N., Ruggeri, A.G., Domenicucci, M., Giudice, L., Martini, S., Rastelli, M., Ferrazza, G., De Luca, N., et al. (2011). The use of platelet gel in postero-lateral fusion: preliminary results in a series of 14 cases. European spine journal : official publication of the European Spine Society, the European Spinal Deformity Society, and the European Section of the Cervical Spine Research Society 20 Suppl 1, S61-67. Miyakoshi, N., Hongo, M., Kasukawa, Y., Ishikawa, Y., and Shimada, Y. (2011). Prevalence, Spinal Alignment, and Mobility of Lumbar Spinal Stenosis with or without Chronic Low Back Pain: A Community-Dwelling Study. Pain research and treatment 2011, 340629.

Perceiving a Comic Book Cinema in Ang Lees Hulk :: Movie Film Ang Lee Hulk Essays

Ang Lee's film Hulk (2003) is based on a character whose origins lie in the world of Marvel comic books. In both versions, Bruce Banner is a repressed and unassuming scientist who, as a result of an accident involving gamma radiation, transforms into a massive green engine of destruction, known as the Incredible Hulk, whenever he becomes angry. The Hulk is the rampaging male id, unleashed by modern science upon a world unprepared for its limitless, primal fury. But as interesting as a literary analysis of the character might be – and the Hulk is rife with such possibilities – this is not where Lee's Hulk breaks any new ground. Indeed, by such standards, it is a mundane – if not, actually, a rather awful – film. But what Lee's film does that is extraordinary is its attempt to, not simply adapt the content of the comic books, but in some way translate the experience and aesthetics of the comic books onto the movie screen. In doing so, he alters the condition s of the filmic apparatus enough to warrant further examination. However, the scene under examination in the textual analysis begins fairly conventionally. This scene is relatively early in the film, before the events that unleash the Hulk occur. Bruce Krenzler/Banner (Eric Bana) comes into the office he shares with colleague and ex-romantic interest Betty Ross (Jennifer Connely) at the nuclear biomedicine laboratory. Inside, he finds that Adam Talbot (Josh Lucas), a defence contractor who is one of the film's villains, has come to pay them a visit. Talbot's presence is understood to be intrusive, as he is placed in the centre of the frame, marginalising Bruce and Betty to the the periphery in their own office (shots 1c, 3, and 5a). Furthermore, Betty's over-the-shoulder look back to Bruce as he opens the door in shot 1c seems guilty. There is something of the caught-in-the-act to the staging of Bruce's entry to the office. This establishes the tension of a romantic triangle between the three characters, which never fully emerges as a plot point, but remains as a subtext throughout the portions of the film that deal with Talbot. Betty has to leave rather quickly to attend to some generic science (shot 5), but Talbot lingers a moment to have a "man to man" conversation with Bruce. There is some obvious tension between Talbot and Bruce as he makes overtures toward acquiring their research for military applications (and the ensuing financial benefit of selling the technology). Perceiving a Comic Book Cinema in Ang Lee's Hulk :: Movie Film Ang Lee Hulk Essays Ang Lee's film Hulk (2003) is based on a character whose origins lie in the world of Marvel comic books. In both versions, Bruce Banner is a repressed and unassuming scientist who, as a result of an accident involving gamma radiation, transforms into a massive green engine of destruction, known as the Incredible Hulk, whenever he becomes angry. The Hulk is the rampaging male id, unleashed by modern science upon a world unprepared for its limitless, primal fury. But as interesting as a literary analysis of the character might be – and the Hulk is rife with such possibilities – this is not where Lee's Hulk breaks any new ground. Indeed, by such standards, it is a mundane – if not, actually, a rather awful – film. But what Lee's film does that is extraordinary is its attempt to, not simply adapt the content of the comic books, but in some way translate the experience and aesthetics of the comic books onto the movie screen. In doing so, he alters the condition s of the filmic apparatus enough to warrant further examination. However, the scene under examination in the textual analysis begins fairly conventionally. This scene is relatively early in the film, before the events that unleash the Hulk occur. Bruce Krenzler/Banner (Eric Bana) comes into the office he shares with colleague and ex-romantic interest Betty Ross (Jennifer Connely) at the nuclear biomedicine laboratory. Inside, he finds that Adam Talbot (Josh Lucas), a defence contractor who is one of the film's villains, has come to pay them a visit. Talbot's presence is understood to be intrusive, as he is placed in the centre of the frame, marginalising Bruce and Betty to the the periphery in their own office (shots 1c, 3, and 5a). Furthermore, Betty's over-the-shoulder look back to Bruce as he opens the door in shot 1c seems guilty. There is something of the caught-in-the-act to the staging of Bruce's entry to the office. This establishes the tension of a romantic triangle between the three characters, which never fully emerges as a plot point, but remains as a subtext throughout the portions of the film that deal with Talbot. Betty has to leave rather quickly to attend to some generic science (shot 5), but Talbot lingers a moment to have a "man to man" conversation with Bruce. There is some obvious tension between Talbot and Bruce as he makes overtures toward acquiring their research for military applications (and the ensuing financial benefit of selling the technology).

Can One Be Moral and Not Believe In God Essay

Can One Be Moral and Not Believe In God? Is it possible for an individual to live morally without believing in God? For someone who believes in God this may be a difficult question to answer. Whereas, someone who does not believe in God might immediately say that having morals has nothing to do with religion. So, to answer this question, we will look at what it means to have morals, compare the views of an Atheist and a Catholic, and look how ethics plays a role in answering this question. In the end, we will see that it is not necessary to believe in a higher power to live morally. According to the Merriam-Webster Dictionary, a moral is defined as â€Å"concerning or relating to what is right and wrong in human behavior† (2013). For many years it has been debated on what it means to have morals. Some believe that a higher power such as God set forth rules or guidelines as to how to live morally. Others believe that people do not need a higher power to determine how one should behave in life. Ultimately, the answer lies in each individual and their understanding, and each answer may vary. However, there is a universal understanding of what is right and wrong. Everyone could agree that it is wrong to commit murder. We could all agree that we should treat others with the level of respect that we wish to receive. But where did the underlying rules of morals come from? Whether a person is religious or not, each person could agree on the concept of the Golden Rule. According to Mosser (2010), â€Å"†¦the best-known version comes from the Christian Bible: â€Å"Do unto others as you would have them do unto you† (Sec. 2.1, Para. 19). Simply put, do not do something to someone else that you would you not want them doing to you. If you do not want  someone to cheat off your test, do not cheat off someone else’s test. If you do not want your significant other to cheat on you, you should not cheat on them. No matter what background people may have, we can all come up with the same conclusion that there are good and bad actions. But how does each person’s background effect their understanding of what is moral? Someone with a religious background, such as a Catholic, will tell you that God laid out the rules of what it means to have morals. Cynthia Stewart (n.a.) states, â€Å"Catholics see the Ten Commandments found in the Hebrew scriptures as the basic groundwork for moral action, which together with the life of Jesus provide a deep and abiding understanding for how to act with love and justice in the world† (Para. 3). The Ten Commandments are typically thought of when determining what God considers to be sins. Catholics believe that how an individual behaves here on Earth will determine what they are to expect in the afterlife. If you live a life filled with love of God and his children, you will obtain eternal happiness in heaven. However, if you live a life of evil actions and choices you will be punished by going to hell. On the other hand there are the nonbelievers, such as Atheists, who do not believe in a God. According to Walters (2010), â€Å"†¦philosophical atheists put a high premium on reason, insisting that a rejection of God-belief must be based on the same judicious scrutiny of available evidence and arguments called for in examining any claim† (p. 12, Para. 3). Some people are just raised not to believe in this higher power, others may have had a bad religious experience which led them to this understanding. For these individuals they look at the situation at hand and determine through logical thinking and reason what they must do in life. They do not look to a higher power to decipher what they should do, but look within themselves and what is expected of them from their community. For example, if an Atheist sees someone steal something from an individual and run down the road, they may run after the culprit because they have a sense of duty to do what is right. Now that we have seen two different points of view, we must then consider how ethics can determine if someone can live a moral life with or without the belief in God. Ethics is the way an individual justifies their decision on what is means to have morals. Lawler (2013) states, â€Å"Contemporary ethics takes three normative approaches to determining the morality of an action: (1) the utilitarian approach, which gauges morality by utility; (2) the deontological approach, which emphasizes rules, obligations, and duties; and (3) the â€Å"new† virtue-ethical approach, which gives precedence not to the actions of the agents but to their personal characters formed in their respective moral communities and learned through the imitation of the respected role models in those communities† (p. 443, Para. 2). Which view each individual will agree with will drastically vary. Each approach has integrity and will serve the same purpose in determining what is right from wrong. The difference is in the approach, whether by utility, rules, or an individual’s actions. However, even though these views may come up with the same conclusion, which is the best ethical system? The ethical system that works best for me is the virtue-ethical approach of which focuses on the individual. Adults have an obligation to raise children to be responsible and respectable so that they can then teach the next generation and so on. However, as individuals we can only take responsibility for our own actions. According to McCloskey (2008) there are â€Å"seven virtues† of which can be rearranged and combined in order to determine if one is virtuous; courage, temperance, justice, prudence, faith, hope, and love (p.46, Para. 4). After reviewing multiple ways that one can merge these virtues together, I have determined that one does not necessarily need every single one of these to be considered virtuous. For someone who believes in God, they may very well combine faith with courage, and take the belief that their courage comes from God. Someone who is a non-believer may unite courage with prudence. Each person would still be considered virtuous. Because either person’s views can be used is the ethical system it shows that this system can be used universally between religious and non-religious beliefs. To understand all of what we have reviewed thus far, let us look at Heather the Catholic and Mary the Atheist. Both people drive down the same road every day to go to work. They both see a man on the side of the road with  the sign pleading for money. Both stop and give the man some money to help him get through the day. Why do they do it? Heather was raised Catholic and was taught that when you see someone in need the right thing to do is to help. She believes that helping others will get her to heaven. On the other hand, we have Mary who is an atheist. She stopped to give the stranger money because she likes the good feeling she gets when helping someone. She does not rely on the thought of a God looking down on her, judging her actions for what is to come in her afterlife. So, would it be correct in saying that both individuals can be viewed as having morals? Some people who are strongly influenced by their religion may say that morality can only come from believing in a God. Without the moral rules set forth by God there is no reason to live in such a way. They may argue that without God-driven morals, there is no reason to believe that stealing is wrong. If there is no punishment by a higher power, then there are no rules to follow. However, there belief or argument is that there is in fact punishment in the afterlife for actions taken in this life. That judgment is determined by God, so therefore God does exist and one should live a life according to the rules he gave us.

Factors That Influence Job Design Essay

Factors that bow conjecture design, hiring, reading and achieveance appraisals that supervisors must go for into account. Staff members atomic number 18 required to perform a clear stipulate of trading activities that atomic number 18 intentional to accomplish organizational objectives (Lewis, Packard, & Lewis, 2007). There are two friendlinesss that should be taken into account when designing special staff roles. The first consideration is that the caper pull up stakes wish to be designed to meet accomplishment of program objectives, rapture of key holder expectations and the clients. The second consideration is that the job should open incorporated elements that house a working environment for employees that is high flavour. If employees have a quality work environment, they leave behind find their jobs stimulating, all important(p) and pass on be more commit to organizational goals (Lewis, Packard, & Lewis, 2007).Read more pull out factors which may influ ence childrens ripening essayOther factors that may influence job design are the need for basic level of knowledge and skills, deliver and working conditions. Factors that influence hiring are qualifications, upbringing and specific prior experience. Screening grids and obtainlists are used to organize key knowledge approximately candidates. The grid pull up stakess information intimately the candidates that relate to qualifications, educations, and prior experience. A check list is besides used to yield details that leave reflect the ratings for meeting, non meeting, or exceeding expectations. After the c everywhere has been completed, only the best candidates lead be considered for further abuting. There bequeath also be a need for a certain(prenominal) degree of match between the goals of the applicant and the mission of the organization (Lewis, Packard, & Lewis, 2007). prudent consideration is given to the use of resources and participant motivation, and so re production programs will be based on the assessment of realistic needs. Certain factors influence job training and these factors are management support, legitimate training needs, Learning objectives, experienced trainer, learner mogul and motivation, readiness and emotional support. The most authoritative factor is management support. Management should provide an environment that is conducive to learning, and encourage headmaster development. Legitimate training needs will need to be considered, and through a training needs analysis, a insufficiency in employee cognitive process can be determined (McDonough, 2011). Learning objectives that are set prior to the start of training are considered an important key factor.Effective trainers will ensure that the expectationsas well as the needs of the employee are met. Employees must have a readiness, ability and the motivation to learn. Employees that savvy learning as a pull in will be motivated, ready and uncoerced to learn. I mmediate benefits of naked as a jaybird skills learned will increase employee emotional investment. Emotional investment helps employees to retain and to relate to the new information they have learned (McDonough, 2011). public presentation appraisals can be influenced by certain factors, and it is important that supervisors give these factors careful consideration. These factors are documented process, evaluation of results and follow-up and instruction execution improvement. Performance appraisals are an important process for supervisors and management, and are used to identify areas of durability and areas that need improvement. Documented process will ensure that the transaction appraisal will be effective.Supervisors should be reminded that this process exists, how it works, and where to pretend assistance if it is needed. Periodic training of performance appraisals may be needed. Evaluation results will provide general information about the performance level of the empl oyees (Chron, n.d.) Supervisors and employees should use this performance appraisal as a turncock that will help increase performance. Members of police squad A discussed personal ch entirelyenges of supervisor or as a supervised employee. yarn through the personal challenges, I rear that we all encountered familiar challenges. Some of these challenges colligate to the different personalities within the work entrust and how it can affect a team. jealousy became a factor as a supervisor, and employees became disrespectful and resentful. Receiving a promotion over other employees that believed they deserved it, were soon scrutinized by other coworkers. Stress relating to longer hours and increase responsibilities is another familiar challenge we all overlap. Motivating employees was a challenge that was shared as a supervisor, and the realization of how important motivation is to the team.

Indias Socio Economic Scenario Health And Social Care Essay

evenly far as India s socio-economic scenario is reviveed, four socio-economic scenarios were true for India, in line with Intergovernmental Panel on clime Change counsel, for usage with the clime scenarios and for input to the model of clime impacts on contrary sectors ( International name for Population Sciences & A ORC Macro 2001 ) . The socio-economic scenarios for India atomic number 18 consistent with national maturement programs in the short and norm term. polity way and social values ar the two dimensions on which the socio-economic model of India is establish on. In which, policy orientation asshole be each inward looking or globally incorporated and social values focus on either economic growing or environmental consciousness. Mahal, A. , J. Singh ( 2000 ) pull ahead explains it stating the misrepresentnate waies a presbyopic the policy axis vertebra equate to India s degree of integrating on wandering policy issues and models for back uping developme nt. Quadrants I and II gleam a more inward-looking good time to tellurian policies and pacts, coupled with bid and control-style policies for ordinance at a internal degree. Quadrants III and IV reflect stronger integrating with the curriculumetary community, and a displacement towards market- found mechanisms as a damage for ordinance and economic growing. The societal values axis reflects the kitchen range of possibilities from a pure focal superman on economic growing, to emphasis on environmental and societal protection. Quadrants I and III correspond to activities that elicit economic and industrial development, on with stronger engagement by the private sector in traditionally domain sector activities. Quadrants II and IV, by contrast, reflect societal values that place a higher concern for societal and environmental issues to a higher place economic growing .However, S.C. Tiwari, Aditya Kumar and Ambrish Kumar ( 2004 ) stated that the normally used proceedsable g radational tables for tool of socio-economic limit ( SES ) with roughly cross regional pertinence atomic number 18 old and cave in wooly-minded their relevancy. on that point is a demand for the development of a valid and dependable instrument for amount of SES in rural and urban communities in India. On appropriate and executable steps, the socio-economic position is assessed on the inactive and high-powered status of physical infra expression- by the Numberss of para health check, technician and medical round employed, any bit inviolable as figures for attendance and gender dislocation by the supply, quality and scope of drugs by approachability and use of decentralized undetermined and c be support of centres and by existent handiness of research lab, diagnostic and service facilities- in sex act to the patient satisfactiveness ( Kaveri Gill 2009 ) . In Indian conditions the rural health anxiety has been put hard on the docket and is on the right class wi th the institutional alterations it has wrought within the health system. health is a cosmopolitan human demand for all cultural groups. General wellness bath non be attained or maintained without spontaneous wellness. The vocal dental caries is devoti oned as the mirror of the organic structure and the gate manner of good wellness ( Navneet Grewal and Manpreeth Kaur 2007 ) . The entices of the urbanization and the modern nutrient wonts have surely do the Indian cosmos at par with the reality population, but still Mayer. MP, De Paiva Buishchi and O effira LB ( 2003 ) claimed that the spontaneous salubrious patterns of the Indian Population have non changed much with the fixation times and tendencies. Where as, the humanity population is more conscious of the regular get word to the tooth doctor, gafferly, because it was initiated by the p arnts of the kids or, even by, the tooth doctors themselves. such an from the portion of the parents is losing among the people of India, and a thought arousing action from the dental consonant practicians or professionals is yet to fool topographical signalise. spontaneous wellness position in India is traditionally evaluated utilizing clinical indices. There is turning involvement to have sex how subjective steps relate to results of spontaneous wellness ( Jamil David, Anne M Astrome and Nina J Wang 2006 ) . Several subjective impromptu wellness indexs have been developed to measure functional, societal and psychological unwritten wellness results runing from individual point planetary indexs, such as satisfaction with unwritten wellness and satisfaction with visual aspect of dentitions, to interlocking stock propensitys and hiting systems ( Skaret E, Astrom AN and Haugejorden O 2004 ) . In the societal conditions of India minimum signifi preemptce is given to the visual aspect part in the rural conservative communities. all the same so, since long clip, affiliate types of unwritten wellness care stuffs have been used and infinite Numberss of dental wellness instruction plans have been conducted in schools and other scenes ( Kagami. N, Maki. Y and Takaesu. Y 1997 ) . Here Kagami. et. Al is speaking rough a universe phenomena that has been progressively found in the universe population. This is where in footings of unwritten wellness wonts and modus operandis Indian smoke should hold taken much involvement in at that place bettering socio economic position.The importance of measuring the socio economic position was put away by Whiteside, K. and Woolcock, M. ( 2004 ) , stating, Socio-economic position is one of the most of import variables in societal scientific discipline studies/researches. It plays a authorised function in planning and executing of developmental plans and, hence, there is a demand for the development of a valid and dependable instrument for the measuring of SES. Socio-economic position of a star sign would intend the ranking of the household in th e surroundings to which the household belongs, in regard of outlined variables namely, physical as dress outs, economic position, instruction, business, societal place, societal engagement, caste, musculus power, political influence, etc. Some elements of the above variables have a intention to travel in concert .Socio economic inequalities in the usage of unwritten wellness tending run in IndiaIndia is the 2nd largest thickly settled state in the universe, with a population of more than one billion in 2001. Socioeconomic, demographic and wellness indexs are demoing a really woeful status of the ordinary population. It has been observed that people of unhorse socioeconomic position frequently do non avail the bing generative wellness financial aid go, peculiarly unwritten wellness attention service. Both socioeconomic and demographic factors, nevertheless, have been shown to hold a peculiarly bully influence on usage of wellness attention services ( Bhatia J and Cleland J . 1995 ) . Higher instruction degrees influence the usage of wellness services in some ship canal such as regular visit to the tooth doctor and so on, among the urban population of the society. Even so merely like in numerous southeasterly civilizations the ( Goodburn EA, Gazi R, & A Chowdhury M. 1995 ) the usage of preventative wellness services even in the field of unwritten wellness service is perceived to be bing only when on healing intents ( Poula G & A Stephenson R. 2001 ) .measure the socio economic position in relation to unwritten wellness factors is, in fact, a hunt from general wellness to wellbeing. Equally far as the diverse civilizations of India is bear on the unwritten wellness factor of Indian population include terzetto major facets such as A ) Health System and Oral wellness services B ) Socio-economic and cultural hazard factors C ) Environmental hazard factors. It is of import to recollect the fact that Indian community has been loosely divided up i nto tribal, rural and urban societies ( Dr. Judith Macky and Dr. Michel Eriksen 1995 ) . The folk in India live in pronounced isolation. They have really representative civilization rites and accustomed hygienic activities and wellness attention. They are evidently considered to be socio-economically backward in more steps in the modern-day universe. The rural societies are village societies which are in fact ground on agricultural economic system and are still really conservative to the past traditions. And the urban society is based on non-agricultural businesss such as industries, IT and so on. However the interaction between the different groups of the society to certain degree is made practicable through many authorities organisational plans ( Lal S, Singh BM & A Punia MS.1997 ) .Traveling more or less with the intent of developing a dependable and valid instrument for mensurating the socio-economic position one has to get down the exercising of grouping the items/element s unitedly with the aid of available experts ( Oral wellness workers and tooth doctors ) every bit good as available regular socio-economic position assessment gradatory tables. Socio-economic position of a household would intend the ranking of the household in the surroundings to which the household belongs, in regard of defined variables such as physical assets, economic position, instruction, business, societal place, societal engagement, caste, musculus power, political influence and so on. Some elements of the above variables have a inclination to travel together ( Shirpurkar GRI. 1967 ) .Formulation of appraisal methodsAt initial phase, some known indexs of socio-economic position such as house, satisfying ownership, instruction, business, income, land, caste and societal engagement were listed. The prepared list of socio-economic position indexs would be submitted to experts to analyse and notice on the relevance of those indexs in the present context ( Srivastava GP. 1 978 ) . wherefore a profile should be geared up out of the elements approved by the expert, look intoing along with another factors in the profile is the unwritten wellness attention necks and plans with their scope of influence and credence by/in different communities and societies among the population. Therefore, the first bill of transpose will hold seven to eight profiles fare up ones minding the socio-economic position. These profiles will be house profile, clobber ownership profile, instruction profile, business profile, economic profile, elegant land profile, and societal profile and wellness attention service profile. The last profile can be divided into preventative and curableness steps. The disposal of these bill of exchanges among the people will give an accurate appraisal of the socio-economic position. After the disposal and re-administration the bill of exchanges take ups to be send to the experts for the concluding analysis.Addressing the Validity of methods at big and among Indian PopulationThe graduated tables of measuring socio-economic position in every community are prone to alter due to the dynamism of human being. Most of the bing graduated tables seem to hold lost this ability to have a go at it right indices are still in usage. The indication here is mensurating the socio economic position harmonizing to the wellness and wellness attention issues of an person or a household. The chief short coming seems to be the perceptual generate of goodness and satisfaction people have about the wellness and wellness satisfaction is changed with clip and the methods take in to be upgraded consequently. It is, hence, necessary that necessary inventiveness is brought to set up to develop appropriate graduated table for the measuring of socio-economic position ( Depleuch, F. , A. Cornu, P. Massamba, P. Trissac and B. Marie. 2002 )Equally far as India is concerned most of import resource of the state is its 1027 meg population ( 2001 nose count ) , distributed in 28 States, 7 Union Territories, 5564, tehsils/talukas, 640,000 small towns and 5161 towns and metropoliss ( Ashish Bose. 2001 ) . Oral wellness attention of necessity has to be delivered through primary coil wellness attention substructure, because of limited resources and manpower of tooth doctors. much than 70 % of the population is rural and merely about 30 % lives in urban countries of which more than half lives in slums. Tertiary degree infirmaries, territory infirmaries, treat places, private practicians and non governmental organisations provide wellness services. as well these, municipal corporations besides provide services nevertheless, these services are ill organized. Urban ICDS undertakings provide services on geographical footing. Health policy 2002 envisages screech uping of urban wellness services. RCH urban undertakings have been launched to subjoin the coverage of wellness services for vulnerable. Variable dental wellness services in urban countries are available-through public and private set up . ( Dr. Hari Parkash and Dr. Naseem Ahmed. 2001 ) . There is an pressing demand for an Oral Health Policy for the state as an built-in portion of the case Health Policy. The Indian diary of community medical specialty 2004 has proposed an Oral Health Care Program, which envisages three tined execution schemes of Oral Health Education, check Program and Curative Service Program at assorted degrees of primary, secondary and third wellness attention bringing services. Oral wellness has been recognized as an built-in portion of general wellness. What people do with their lives and those of their kids affects their wellness, including unwritten wellness, far more than anything that authoritiess do. But what they can make is determined by their income and cognition based on their socio-economic position. Over the old ages grounds based Information on unwritten wellness has put in in the state but this is mostly absor bed to dental clinics, infirmaries and a few schools. The take exception is to set the available information into pattern at every home/family and community. It is the information which can promote/ remediate the unwritten wellness of 1000000s of immature kids, school kids, striplings and grownups as besides pregnant adult females and aged people, provided it gets communicated. Therefore, the biggest challenge before us is to accept the challenge of communication of facts for unwritten wellness to all in rural, urban and tribal and distant countries. Hygiene is embedded in Indian civilization and it is the manner of vitality. Let us advance autochthonal clip tested patterns, of rinsing unwritten examination cavity with apparent H2O subsequently each repast, rub downing gums and dentitions and smarting oral cavity with finger aft(prenominal) each repast, march on traditional diets, brushing of dentitions, avoiding smoke, masticating pans and baccy in assorted signifiers ( Bali RK, Mathur VB, Tewari A and Jayna P. 1994 ) . Much will depend upon local anaesthetic attempts, as to how the instructors are trained and what responsibilities they take up on regular and sustained footing? Students remark what the instructors do and state and the instructors are considered as good function theoretical accounts to convey values of life and ways of life in the school as besides outside the school. Regularly one hr is devoted in each school for socially utile and productive work and that hr can be used for larning right brushing technique and rinsing the unwritten pit with safe H2O, as besides rinsing of custodies and film editing of nails. In our experience, whenever instructors brushed their dentitions, pupils followed and it became a everyday exercising of everyday brushing of dentitions in guided mode. Determining ways of life and personality development of school kids during dewy-eyed instruction is the cardinal duty of school instructors and parents as besides the community. Mid twenty-four hours meal plan activities can be used as rebound board to develop other behaviours such as lavation of custodies and rinse of unwritten pit after each repast, eating balanced diets, imbibing clean H2O and eating clean nutrient. School kids can be used as embassadors of wellness messages to their places and locality and can move as alteration agents. tiddler to child plan in the school or out of school is yet another attack to construct healthy life manners. Whatever chapters are contained in the school course of study these extremity to be translated into seeable actions through unrecorded presentation. Students need to be demonstrated rinsing and oral cavity wash after repast, demo them the content of oral cavity wash and allow them respond and take part in treatment and range to finality ( Gupta SC & A Kapoor VK. 2002 ) .